ATHLETE MOVIE STORE
For the last month, I've been working on the ATHLETE Movie Store. The idea for the store came from an article I read in Fast Company about how music acts use merchandise to help promote their brands.
So after about a few dozen sketches and a search for the right vendor, the ATHLETE Movie Store was born.
So after about a few dozen sketches and a search for the right vendor, the ATHLETE Movie Store was born.
The big challenge was coming up with unique designs that captured the film, its ideas and message. Not to mention figuring out which styles and designs would appeal to female consumers (no experience there). Many thanks to Melissa and your girl friends for the suggestions.
With that said. Spread the word. Support the film. Wear an ATHLETE tee.
Cheers!
DLM
athletmovie.com
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