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December 27, 2007

PROUD OWNER

Here's a picture of athlete Kellie who recently picked up her very own ATHLETE movie poster (she chose the triathlon one of course). As you can see, she didn't hold back -- got it framed and matted. I want one. Thanks Kel and Terry for the pic.





Get yours today!

DLM
athletemovie.com

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December 25, 2007

PAPERMAG

Came across this while taking a breather in the dungeon yesterday. Don't think I've ever seen this before. The Managing Editor of PAPER Magazine, Rebecca Carroll (who interviewed me for her show DocStock on Plum TV), goes over the highlights of her magazine's latest issue online.




Very cool.

DLM
athletemovie.com

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AFFORDABLE DESIGN

Over the past month I've come across some pretty cool items I thought were really well designed and affordable (always a nice combination).

1) MOO + SUPERNANA: I had a box of ATHLETE business cards (and holiday cards) custom-printed by London-based Moo (which for anyone who is a die-hard Flickr user is probably familiar with) for about $20. To carry these mini cards, I picked up a custom card holder handmade by the ladies of Supernana -- a Belgium company that normally specializes in baby accessories -- for $7.




2) REISENTHEL: Someone recently asked me if creative professionals have a special responsibility in promoting a greener society. Which got me thinking. I guess if anyone, who better to play an important role in this initiative than those who spend a lot of time coming up with creative solutions.

So this year, instead of gift wrapping my gifts with paper (which would just end up in the trash bin), I turned to a more environmentally-friendly alternative: reusable nylon bags (which went well with the six pack of soda each athlete received). They're made by a German company called Reisenthel, which produces a cool line of nylon accessories, including panchos and anoraks. Available online for $8.




3) CLICK CLACK: A few lucky peeps received a special ATHLETE KIT containing a bottle of the Jones Soda, mini poster, t-shirt, and holiday card. In keeping with the green theme, I wanted to use packaging that would be useful and reusable. The solution? A sleek container made by a New Zealand company called Click Clack for only $8.






DLM
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HAPPY HOLIDAYS

For the holidays this year, each athlete received a special limited edition six pack of ATHLETE x Jones Soda. Only 60 bottles were produced. The labels on the bottles feature photos of each athlete while on location plus the two ATHLETE teaser posters.






By the way, that's what was in the box. Surprise.

DLM
athletemovie.com

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December 22, 2007

DEFY CONVENTION

Great article in "Variety" magazine on how many of this year's films have gone against the convention of simple explanation and resolution to engage (and challenge) audiences. Three of my favorites this year, Zodiac, There Will Be Blood, and The Diving Bell and the Butterfly definitely fit into this category.

"There's this whole school of thought that movies are always so great when you're 10 or 12 years old, and the reality of it is, when you're 10 or 12 years old, you've only seen 100 stories. By the time you get to be 25, you've seen 3,000," Fincher says. "You've seen every permutation of every dramatic arc. And when somebody takes that and stands it on its head, that can be exciting."

For me, the article is very timely and relevant as I work on ATHLETE and attempt to mold and shape what I've captured into something compelling and fresh (without falling into the usual traps and clichés of sports films).

DLM
athletemovie.com

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December 20, 2007

WALK HARD: NYC

"Not since Duran Duran toured America in 1984 have people been so excited about a rock tour." -- producer Judd Apatow

The "Cox Across America Tour" made its final stop in New York City tonight.




Following a screening of Judd Apatow's latest, Walk Hard: The Dewey Cox Story -- a parody of the Johnny Cash film Walk the Line -- star John C. Reilly performed a live show as Dewey Cox (with his band the Hard Walkers) in TriBeCa.



A fun night (and an impressive way to promote a film). Many thanks to Caroline Stanley at Gen Art Pulse for everything.




"You're welcome, America." -- Dewey Cox

DLM
athletemovie.com

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BLACKBOOK

A photo I took during last week's GQ/Jack Daniels night is being featured in a BlackBook magazine article online.




Thanks Nick at BlackBook.

DLM
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December 19, 2007

ONE THOUSAND

Here's something I designed and wrote for my colleagues to celebrate their accomplishments at the office this year. I'm not usually very poetic with words but there was something about breaking down a year's worth of work into the smallest details that really fascinated me. There are a few "inside" references but I think the piece can apply to any line of work or team of individuals. Enjoy.




DLM
athletemovie.com

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December 16, 2007

ATHLETE IN THE MAKING

A few weeks ago athlete Kellie forwarded me an email from her other sister Heather, whose two-year old son ran his second road race. Check it out:




On Saturday Dec 1st I entered Kavan in his second road race....The Reindeer Run. His first race...the zoo run, which was in September was not such a big hit and I carried him most of the 1/4 mile. But the morning was beautiful. Santa was there and gave him a candy cane and he said "he wanted to win the race."

We lined up at the start line and they said go and Kavan took off. He ran the whole half mile race! Which for a 2 year old is pretty impressive. Half way through the race he looked behind him and screeched "mommy there are people behind me!" Yes, unlike last time he was in the middle of the pack. He enjoyed running besides a dog and even beat some kids that were 7 and 8. As we crossed the finish he said "I want to do that again." He got his gatorade and banana and fell asleep in the stroller.

Later that afternoon I put him down for his nap with his favorite bear and I stood outside his door for a couple of minutes and I heard him say, "Bear Bear (that's his bear) I got a number, and Santa gave me candy, and there was a reindeer, and the gun went off, and I ran the race and I won." Then he fell asleep and I imagine he dreamed of the race he won!


How cute is that? I think I see a sequel in the works -- ATHLETE 2 1/2: Sweat. Tears. Heart. Diapers. I'll get started on the poster.

Thanks Kel, Heather and Jeramie for the email and pics.

DLM
athletemovie.com

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December 13, 2007

THERE WILL BE BLOOD

Back in September, I said The Diving Bell and the Butterfly would probably be the best film I'll see this year. Well I just caught There Will Be Blood tonight, and it is one awesome picture. Definitely right up there with Diving Bell.




It's directed by Paul Thomas Anderson -- who made Boogie Nights and Magnolia -- but this film couldn't be more different. It's based on Upton Sinclair's novel "Oil!" and is set in the early 1900's and deals with oil, greed, family, and religion. Even if period pieces don't excite you (not usually my cup of tea), Blood is worth checking out for Daniel Day-Lewis' performance alone (like watching Jordan in the playoffs).


Not to mention, the music is very cool and innovative (especially for a period western). It was composed by the guitarist for Radiohead. Some critics are already comparing this film to Citizen Kane and Raging Bull. Enough said.

DLM
athletemovie.com

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December 12, 2007

TUESDAY NIGHT LIFE

Was back in the Meatpacking District tonight. First stop: checked out the new Apple store (from the inside this time). I don't know. It was a bit of a letdown. It might be the biggest in the city but it's pretty bland (and not in the minimalist design kind of way). For me, the SoHo store is still one of the best designed retail spaces around.




Next stop: a club called Tenjune for GQ/Jack Daniels night. Surprisingly a lot of fun. Not how I usually spend Tuesday nights, but I could get used to this. Great drinks. Open bar. Tasty hors d'oeuvres. Decent DJ. Did I mention the open bar?




By the way, new favorite drink: Jack + Lemonade.

Fill it up again! Fill it up again!
Once it hits your lips, it's so good!

-- Frank the Tank

DLM
athletemovie.com

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December 10, 2007

DUNGEON UPDATE (12/10)

I had to relocate my editing dungeon this weekend (away from my apartment). The new spot doesn't make editing any easier but at least I'm not tempted by my futon or distracted by what's on TV. No more cat naps, Chris Berman's analysis, "Man vs. Wild" repeats, or Giada De Laurentiis making baked ziti (which can be pretty darn captivating) to take my focus away from working on ATHLETE.

Another bit of news. I was going to edit the film based on my original outline. But that would be madness trying to jump from one subject's story to another. So instead I've decided to focus on completing each athlete's segment, one at a time. This will help ensure that I carefully develop each story and character sufficiently. I guess for now, I'll have to wait until the new year to wear my modified glasses on the streets.

Oh, gotta run. "Everyday Italian" is on.

DLM
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ATHLETE INBOX (12/10)

Received a nice email from John Boehle, owner of CATZ Sports in Southern California. They offer a wide array of training programs and services for professional, Olympic, and everyday athletes (including kids).

From: "John Boehle"
To: dlam@athletemovie.com
Subject: Inspired
Date: Fri, 7 Dec 2007 15:44:55 -0800

David,

Congratulations on putting together a great piece of art. Not many people understand the sacrifice involved with training as an endurance athlete. I think the biggest factor above physical prowess is the ability to mentally push your body beyond what is normally capable.

Good luck with the film and if you take on a project with California athletes please look us up.

John Boehle


It's always great to hear from individuals in the endurance sports community about their thoughts on this project. Thanks very much John.

DLM
athletemovie.com

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December 08, 2007

ATHLETE MOVIE POSTERS

Well after searching for several weeks, I finally found the right online vendor to produce the ATHLETE movie posters. The company is Zazzle.com and they're based in the Bay Area and have been around since 1999.




What impressed me is the number of options they offer customers -- from various poster sizes, to different types of paper stock, and even the option to add a frame -- all at reasonable prices.




But more importantly, how do the posters look? I ordered my prints last Sunday -- one of each poster in basic stock in two different sizes (11x16 and 23x34) -- and got them Friday night.




For me the true test was whether they could produce high quality prints on the least expensive paper. And...as you can see in the photos, I think Zazzle did a great job. Nice work guys.




Again, thanks to everyone for your interest in the posters. Now you can pick up your very own copy (and put them up next to your Bon Jovi posters Leanne ;).

www.zazzle.com/athletemovie

DLM
athletemovie.com

PS: And no, that's not my living room in the pics (I wish).

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THE BIG APPLE

I went to check out the newest Apple store in the city's Meatpacking District tonight. Unfortunately (for me) many others had the same idea. It was opening night and thousands stood in line in 30-degree weather to get a first glimpse of Apple's second largest store in the US.




The line began at the entrance on 14th Street and 9th Avenue and snaked and stretched around all the way to 15th Street and 10th Avenue (the other end of Chelsea Market). An impressive site. Especially considering there are two other Apple stores in the city and it wasn't even for a product launch. Another example of Grade-A Marketing (and brand devotion).




Did I end up waiting in line? Uhhh no. I can will my way through a lot of things, but waiting in line to get into a store is not one of them. But I did manage (somehow) to get to the front to capture the frenzy as the doors opened.




DLM
athletemovie.com

Fun Fact: A few weeks ago, I jogged past the construction site (not knowing it would be an Apple store) and noticed a large black wall with the words "Post No Bills" on it. That ended up being the inspiration for the background that we designed for last week's photoshoot.

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December 07, 2007

GRADE-A MARKETING

Stumbled upon these two gems today. First is a hilarious series of ads for Dick's Sporting Goods featuring Lance Armstrong as an over-the-top store manager.






The commercials were directed by Christopher Guest (This is Spinal Tap, Best in Show) which would explain why they're so funny.






Second, is an incredible package that musician John Mayer received from Gotham Novelties, Inc. Yes, that Gotham as in Batman. A promotional item for The Dark Knight, the sequel to Batman Begins, which comes out next year.


Check out the Joker t-shirt.



More impressive are the details in the packaging.



Especially the Joker card with the release date for the film.



Wow. "Holy amazing piece of marketing Batman!"

DLM
athletemovie.com

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December 04, 2007

DAMIEN HIRST

Checked out controversial British artist Damien Hirst's latest work, "School: The Archaeology of Lost Desires, Comprehending Infinity, and the Search for Knowledge," at the Lever House tonight.




The exhibit features his version of a "classroom" which includes 30 glass tanks filled with sheep carcasses suspended in formaldehyde and one tank with a dead shark. The work deals with a lot of different themes including life (water), death (carcasses), individuality (shark), and uniformity (sheep).




Apparently there's a lot of debate about whether Hirst's work has any artistic value. I'm no art critic but I think School is visually stunning (I'm a sucker for fluorescent lights, shiny metallic surfaces, and sharks in tanks).




According to Hirst, no animals were killed for the exhibit. The sheep came from a butcher and the shark from a supplier. To learn more about School, check out these articles from the Guardian and the International Herald Tribune.




DLM
athletemovie.com

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INFORMATION DESIGN AT FIVE IN THE MORNING

Had trouble sleeping last week. Mind was busy counting ideas for that photoshoot (back to normal now thanks). One night/early morning at around 5 am I found myself "watching" an infomercial (yes felt like Requiem for a Dream). The ad was for the Rug Doctor vacuum. I haven't heard that brand in decades. I remember seeing them for rent at the supermarket as a kid. Anyway, what caught my attention was this:
A brilliant example of good information design in a very unlikely place. Having spent the last few years working on information design projects, I can appreciate that particular scene. It cleverly uses a water suction demonstration to create a "graph" to illustrate why viewers (at five in the morning) should consider the Rug Doctor over other vacuums. Genius. Really puts the "info" in infomercial.

DLM
athletemovie.com

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December 02, 2007

METHOD EDITING (PART ONE)

I think everyone's heard of the term "method acting". It's when an actor like Christian Bale immerses himself in a role by losing over 60 pounds for The Machinist. Or when Jamie Foxx wears eye prosthetics to experience blindness to play the role of Ray Charles.




As I begin post-production work on Artie's story (who is an incredible 62-year old blind athlete for those new to this blog), I wanted to apply the same idea to my editing. That is, experience life through Artie's point of view and incorporate that experience into the film.




So I decided to begin wearing specially-modified sunglasses that I cannot see through (not even peripheral), except for a tiny hole on the right lense. Artie suffers from an eye disorder, retinitis pigmentosa and has lost most of his vision except for a small area in his right eye.




The plan is to wear these glasses for several hours at a time over the next few weekends. I started wearing them today at home. It was a lot harder to do everyday things like eat, walk, watch TV, and browse the Web. But to experience that really gave me a greater appreciation for what Artie (and all Achilles athletes) has to go through to participate in endurance sports.




Next weekend, I hit the streets of New York (with the help of guides of course). Stay tuned.

DLM
athletemovie.com

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