THE BIG APPLE
I went to check out the newest Apple store in the city's Meatpacking District tonight. Unfortunately (for me) many others had the same idea. It was opening night and thousands stood in line in 30-degree weather to get a first glimpse of Apple's second largest store in the US.
The line began at the entrance on 14th Street and 9th Avenue and snaked and stretched around all the way to 15th Street and 10th Avenue (the other end of Chelsea Market). An impressive site. Especially considering there are two other Apple stores in the city and it wasn't even for a product launch. Another example of Grade-A Marketing (and brand devotion).
Did I end up waiting in line? Uhhh no. I can will my way through a lot of things, but waiting in line to get into a store is not one of them. But I did manage (somehow) to get to the front to capture the frenzy as the doors opened.
DLM
athletemovie.com
Fun Fact: A few weeks ago, I jogged past the construction site (not knowing it would be an Apple store) and noticed a large black wall with the words "Post No Bills" on it. That ended up being the inspiration for the background that we designed for last week's photoshoot.
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The line began at the entrance on 14th Street and 9th Avenue and snaked and stretched around all the way to 15th Street and 10th Avenue (the other end of Chelsea Market). An impressive site. Especially considering there are two other Apple stores in the city and it wasn't even for a product launch. Another example of Grade-A Marketing (and brand devotion).
Did I end up waiting in line? Uhhh no. I can will my way through a lot of things, but waiting in line to get into a store is not one of them. But I did manage (somehow) to get to the front to capture the frenzy as the doors opened.
DLM
athletemovie.com
Fun Fact: A few weeks ago, I jogged past the construction site (not knowing it would be an Apple store) and noticed a large black wall with the words "Post No Bills" on it. That ended up being the inspiration for the background that we designed for last week's photoshoot.
SUBSCRIBE: RSS + Email | SHOP: ATHLETE Movie Apparel + ATHLETE Movie Posters