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KING OF CREDITS

I finally caught The Kingdom last week and have to say the title sequence -- which is rare to see these days -- is incredible. It fuses information design, graphic design, and archival footage to lay the groundwork for the picture and explain the longstanding history between the US and Saudi Arabia (film revolves around a fictitious terrorist attack that takes place at an American housing compound in the Middle East).




The sequence was created by the motion design agency PIC, which also worked on the impressive closing credits for The Bourne Ultimatum.

Here's a good article from EW.com on how PIC produced the opening credits (which took nine months).

DLM
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