SUNDAY SPORT SIGHTINGS
Nike's latest "Grapple in the Apple" tennis campaign in Union Square. It was basically two Penske rental trucks wrapped in these ads, parked in front of Paragon Sports. What a brilliant idea! Going to have to jot that one down.
A new US Open pop-up shop in SoHo.
Where you can purchase a piece of Sharapova's used towel, framed.
Lastly, the new Nike Sportswear store on 21 Mercer. A lot of cool stuff. In the back is where they offer a service called bespoke. As with suits from Saville Row, you can have a sneaker custom made from scratch. For a flat rate of about $800, you work with a designer on site, and choose your colors and materials (they have red alligator leather, for you adventurous types). The designs are then sent to Italy where a cobbler hand makes your special sneakers. Yeah, had to get out of there. Dangerous place. It's like kryptonite.
DLM
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