CROSSING THE FINISH: ATHLETE Director Dave's Blog

Just came across this neat campaign called Give 100 by Nike. It promotes the fact that 100% of its profits from the LIVESTRONG Collection go towards the Lance Armstrong Foundation.






Campaign was shot by top fashion photographer Walter Chin.

DLM

GIVE BACK: Take part in THE CYCLE OF GIVING.

Posted by DLM at 12:52 AM | Permalink

ATHLETE Kellie recently picked up her own set of teaser posters for her home.




Thanks Kel for supporting the charities.

Get yours here today.

DLM

GIVE BACK: Take part in THE CYCLE OF GIVING.

Posted by DLM at 01:03 AM | Permalink

Here's a reworked version of Artie's ATHLETE teaser poster. There were a few things about the first version that I did not like. For one it didn't feature Artie (unlike the other two posters, which do include actual photos of Jenny and the twins). Second, the original concept was to show both legs to reveal two important things about Artie -- his age and the fact that he participates in triathlons.




Those are the markings on his right calf. The "S" stands for the sprint distance triathlon (500-meter swim, 8-mile bike ride, 3.5-mile run), which he trains for in the film. Those visual elements, along with the cane (which represents his disability), make the tagline, "Defy the Odds", that much more impactful.

This new version of Artie's poster is now available for purchase online. All net proceeds will benefit the NYC chapter of the Achilles Track Club.

DLM

GIVE BACK: Take part in THE CYCLE OF GIVING.

Posted by DLM at 08:10 PM | Permalink

ATHLETE subject Carrie at the Mendon 50K trail run (31.1-mile ultramarathon) in Rochester, NY this past weekend. Amazing.

Nice shot Terry. Thanks for sending.

DLM

GIVE BACK: Take part in THE CYCLE OF GIVING.

Posted by DLM at 08:12 AM | Permalink

ATHLETE teaser posters and stills are currently featured on the home pages and newsletters of YourRunning.com and YourCycling.com, two leading social networking sites for athletes.






Thank you to editors Simon Martin and Whitey DeBroux.

DLM

GIVE BACK: Take part in THE CYCLE OF GIVING.

Posted by DLM at 05:05 AM | Permalink